June 04, Colombo: Trans Asia Cellular(Pvt) Ltd. -Sri Lanka’s leading mobile phone accessories and telecommunications parts provider- has opened its first international retail store in Dubai, UAE, heralding the first steps for the brand’s global expansion plans.

The store primely located in Deira, the heart of Dubai was inaugurated by chief guest Sheikh Mohammed Al Shehhi on Monday the 29th of May, along with Group Chairman Mr. Mufeel Yaseen, and in the presence of a few other dignitaries.

Since its founding in 1994, over the past three decades Trans Asia Cellular has cemented a reputation for providing genuine, high-quality mobile phone and communication products as well as exceptional customer service, with an ever-expanding product range on par with global industry trends.

In addition to its newly opened international store, the company currently has outlets in both Colombo and Kurunegala, as well as a fully operational online marketplace.

"This new venture in Dubai will enable us to introduce the Trans Asia Cellular brand to new markets overseas, and also lay the groundwork for what we plan to be a greater expansion of the brand in the Middle East & North Africa region," commented Trans Asia Cellular Regional Business Development Manager, Abu Ahmed Bin Ali. “We’ve already started talks with neighboring countries like Oman, Saudi Arabia, and Qatar, in the hope to establish ourselves as a key player within the next 5 years.”