Oct 25, Colombo: Tourism Minister Prasanna Ranatunga has instructed the authorities to expedite the implementation of a special promotion program targeting five major countries to attract more tourists to Sri Lanka.
Accordingly, these promotions will be carried out in France, Britain, Germany, India and Russia. The Minister also instructed the Tourism Promotion Bureau to expedite promotions in addition in Kazakhstan, Ukraine and the Middle East.
The Minister gave these instructions during a discussion held at the Ministry today (25) with the Board of Directors and the Heads of the Tourism Promotion Bureau. The Minister further instructed that in addition to the global promotion program planned to be implemented to attract tourists to Sri Lanka, steps should be taken to implement this special promotion program.
Accordingly, short-term and long-term promotions will be organized in the coming months targeting tourists in those countries. Under this, special promotion programs are implemented using travel agent meeting media and social media.
The Minister instructed to organize face to face discussions with Sri Lankan tourism agencies and travel agencies in the relevant countries and take steps to attract tourists to the country.
It was also decided to give wide publicity in these promotions to Sri Lanka as a country that has successfully carried out Covid vaccination.
Minister Prasanna Ranatunga emphasized that the goal of the Tourism Development Authority should be to attract more tourists to the country within the next two months. The Minister said that all the activities of the institute should be implemented based on that. The Minister also pointed out that it is essential to implement a fresh program for this through creative ideas.
From January to 24th October, 54,768 tourists have visited the country. During the discussion it was revealed that 13,547 tourists had arrived in the country in September and 16,451 tourists had arrived in Sri Lanka from the 1st of October to date. The tourists have come from India, UK, Pakistan, Russian Federation, Germany, Maldives, Canada, France, USA and Indonesia.