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* Conscientiously Local: Tropic of Linen's 'Pop-Up Paradise' is back!
Sun, Dec 1, 2019, 06:23 pm SL Time, ColomboPage News Desk, Sri Lanka.

Dec 01, Colombo: This December, Tropic of Linen is reviving its popular 'Pop-Up Paradise' event with an exciting and diverse line-up of home-grown vendors on the shopping menu.

Last year's pop-up was an instant hit and trendsetter for socially conscious Christmas shopping, truly embracing the spirit and meaning of the season. This year's edition will once again bring that same local and sustainable spirit to the luxury island-wear boutique's flagship store in Colombo 07 on Sunday, 8 December.

Tropic of Linen entered the public consciousness in 2007 with its unique goal of encouraging wearing linen as a lifestyle choice. The high-quality linen brand provides styles that are comfortable, chic and versatile.

Aside from the luxurious comfort it offers, linen is also recognized as the most sustainable of wearable fabrics. A brand with a conscience since inception, Tropic of Linen does more than deliver a 'taste of island living,' always looking to create more avenues for the betterment of the local small-business community.

Staying true to the store's ethos, Pop-Up Paradise serves as a platform for brands to thrive by exposing the community to an ethically, socially and environmentally-conscious approach to gifting; a more heartfelt and guilt-free alternative to the current consumerist-driven model of the festive season.

This year's edition of the Christmas market will feature a 12 local merchants, each offering its own selection of locally or ethically-sourced wares; be it for the lover of all things hand-crafted, a child with a soft spot for soft toys, the spouse with a sweet tooth, a mum who deserves some pampering, or even that impossible-to-shop-for-friend. Pop-Up Paradise promises an enjoyable and interactive shopping experience that stays true to the real meaning of giving.

Owner of Tropic of Linen, Minha Akram, is thrilled to be hosting the festive market for the second time. "Pop-Up Paradise is more than just another shopping spree," she says. "The benefit of buying from our selection of vendors is twofold: you leave with the satisfaction of having found that perfect gift that reflects the sentiment behind it, as well as with the knowledge that you have helped a local artisan grow his or her business in a competitive industry."

In the hope of supporting the local economy and building community resilience, Pop-Up Paradise will have some delightfully original local businesses onboard:


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