Lankapage Logo CP 18 YEARS
Go Home Home Serving the Sri Lankan community globally since 2000
go to LankaPage.com

Leading News from Sri Lanka::

* Union Bank amongst Sri Lanka's Leading Brands in 2017
Thu, Apr 20, 2017, 08:45 am SL Time, ColomboPage News Desk, Sri Lanka.

Apr 20, Colombo: Union Bank further increased its position in the rankings of the 100 Leading Brands in Sri Lanka in 2017 compiled by Brand Finance, having being ranked 6 notches above its position of the previous year with a A- brand rating.

The corresponding brand value of the Bank grew by a noteworthy 18.5% to Rs.757Mn compared to the previous year indicating a steady evolution of brand equity.

Union Bank's brand ranking and value in 2017 listings, is a clear indication of the Bank's steady progress and transition from SME-focused Bank to a fully-fledged commercial bank catering to a wider clientele of Corporate, SME and Retail segments.

Commenting on the latest brand ranking, Assistant Vice President Marketing of Union Bank Ms. Thishani Dissanayake said, "The strengthened brand ranking and value of Union Bank is a clear validation of its new strategic positioning as a fully-fledged commercial bank which is rapidly gaining traction within the industry. Subsequent to the landmark investment in the Bank by TPG a leading global investment firm, Union Bank assumed a brand new business model and a fresh brand outlook and embarked on an ambitious journey towards becoming a leading, household financial brand in Sri Lanka. The Union Bank brand is now fully leveraging on its strong financial standing, global expertise and experience garnered from the new pathway inked, to reposition the Bank as an industry leader providing unparalleled service standards and banking convenience to customers."

The Union bank brand has received numerous accolades as an endorsement of its strong brand presence. The Union Bank brand was also recognized for Excellence in Branding in the Banking, Financial Services and Insurance sector at the Global Brand Excellence Awards 2016 held in Kuala Lumpur, Malaysia.

The annual review of the most valuable brands conducted by Brand Finance, features consumer facing products and service brands in the country, while presenting an overall evaluation of these brands' financial performance and brand strength along with their impact on the business performance of the organizations which they represent.

 


ColomboPage - Recent 10 Stories ::
Sri Lanka police looking to arrest extremist Buddhist monk
-- [2 hours ago]
Sri Lanka police arrest Army brigadier commanded the Rathupaswala shooting
-- [3 hours ago]
Sri Lanka tea features prominently at the United Nations in New York
-- [8 hours ago]
Health Minister highlights Sri Lanka's health achievements at 70th World Health Assembly
-- [8 hours ago]
Sri Lanka's Disaster Management Center warns of flooding of rivers in low lying areas as heavy rains continue
-- [9 hours ago]
Sri Lankan President and Australian PM agree to enhance bilateral cooperation
Sri Lanka Police and law enforcement authorities ordered to take prompt legal action against hate crimes
Sri Lanka cabinet nod to set up a 1040 MW hybrid wind and solar energy park in Pooneryn
Investors and Business partners from over 20 countries to take part in 'Sri Lanka Investment Conclave'
Sri Lanka police blamed for inaction on attacks against Muslims

Copyright © 2000, 2016 by LankaPage.com (LLC) :
The news and other contents on ColomboPage are copyrighted property of LankaPage.com, LLC. Any unauthorized use of any information on ColomboPage may constitute a violation of copyright laws. You need written permission to reproduce, republish, post, transmit, broadcast or distribute, material from this site from LankaPage.com, LLC. However, news organizations or broadcasters in Sri Lanka may republish the news items in ColomboPage with proper acknowledgment to ColomboPage.