Apr 17, Colombo: Sri Lanka is hosting the Pacific Asia Travel Association (PATA) Annual Summit 2017 which includes the PATA Annual General Meeting and the PATA Youth Symposium from May18 through 21.
The four-day event will be held at the Jetwing Blue Hotel, Negombo, in collaboration with the Sri Lanka Convention Bureau and Sri Lanka Tourism Promotion Bureau (SLTPB), which will host the event.
This year's Annual Summit 2017 brings together thought leaders and industry professionals from around the world under the theme "Disruption. Innovation. Transformation: The Future of Tourism".
As part of the PAS2017 program in partnership with the World Tourism Organization (UNWTO), the Pacific Asia Travel Association (PATA) will also host the UNWTO/PATA Ministerial Debate which brings together Tourism Ministers and leading industry experts to address thought-provoking issues.
During the half-day program, industry leaders and government representatives will discuss "The shift to Recognized Sustainability Leadership" and "The sharing economy in travel and tourism", which will be a highlighted part of the event in order to benefit the economic and tourist sector.
This high profile event, eventually one of the major events which takes place annually in the tourism calendar, will be a great opportunity for Sri Lanka, especially as Sri Lanka is expecting to bring home 2. 5 million tourists this year and to boost the tourist sector, the SLTPB says.
At the moment Sri Lanka is going through a rapid growth of tourist arrivals, especially during the peak seasons, bringing an increased tourist expenditure.
The event focuses on a wide variety of subject matters which are related to tourism, providing strategic solutions for the industry's betterment. PATA 2017 also showcases additional sessions such as PATA market place and PATA youth symposium. This year's event will also provide a Media Centre for both international and local media to get support from the media field to showcase PATA's effort to uplift the tourism sector.
The event will showcase a distinguished line of speakers and panelists including Secretary General, World Tourism Organization (UNWTO) Dr. Taleb Rifai, Founder and CEO of ACI HR Solutions Andrew Chan, Chairman, PATA Andrew Jones and Chairman, Jetwing Hotels Hiran Cooray. These experienced veterans of travel and tourism trade will be ready to share their in - depth knowledge and analytical skills to make them applicable for the country's tourism growth.
The Pacific Asia Travel Association (PATA) established in 1951, is an international body to safeguard responsible development of travel and tourism from and within the Asia pacific region.