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* SriLankan Airlines selects Accelya's eSmash to accurately measure their market
Mon, Jul 14, 2014, 06:57 pm SL Time, ColomboPage News Desk, Sri Lanka.

July 14, Colombo: SriLankan Airlines, the national carrier of Sri Lanka, has chosen Accelya's eSmash to accurately monitor their market share in their key markets across the globe.

The airline will use eSmash across Europe, Middle East, Far East and Indian sub-continent, among others.

SriLankan Airlines have doubled its passenger volume in last 4-years and have aggressive plans to grow their passenger count. With eSmash, SriLankan Airlines will be able to monitor their regional as well as global market share by origin and destination, agent, issue month and class. It will also help the regional and station managers to identify their loyal sales agents and prospective agents.

"SriLankan Airlines has been constantly looking for ways and means to expand its reach globally. In this endeavor, we believe eSmash service will provide us accurate information on the airline's market share; specifying our strength in our prime markets. Thus, we have decided to use eSmash in all our key markets across the globe", said Mr. Lal Perera, Head of Worldwide Sales at SriLankan Airlines.

"We are confident that eSmash will provide insights to SriLankan Airlines to support them in their expansion plans and manage their global and regional sales strategy", said Emmanuel de Lassagne, General Manager - Airline Business Intelligence Solutions, Accelya.

Accelya's eSmash is the most accurate market share analysis solution for airline station managers and sales teams. It is a web-based solution and provides instant information on airline market share versus the competition, at a few clicks. eSmash enables superior decision-making to improve market share and be more competitive.

Over 120 airlines globally use eSmash to monitor their market share.

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