Lankapage Logo Recent Top Stories
CP 14 YEARS
Go Home Home Serving the Sri Lankan community globally since 2000
go to LankaPage.com

Leading News from Sri Lanka::

* Sri Lanka Tourism launches a mega taxi advertising campaign in UK
Tue, Aug 12, 2014, 07:54 pm SL Time, ColomboPage News Desk, Sri Lanka.

Aug 12, Colombo: Under the guidance of Ministry of Economic Development, Sri Lanka Tourism Promotion Bureau has launched an International Tourism Promotional campaign in order to increase awareness of destination Sri Lanka in countries around the world.

As part of this campaign, 1200 taxis will be branded featuring key tourism attractions of Sri Lanka in major destinations around the world including UK, France, Germany, Korea and Japan.

Accordingly, Sri Lanka Tourism has branded and launched 450 taxis in three of the UK's biggest cities: Manchester, Birmingham and London recently.

The first fleets of 300 taxis of this campaign were launched on 04th August in London. 'Sri Lanka -A Journey Awaits' tagline will promote the key tourism attractions of Sri Lanka on taxis with a massive fleet of cabs in each city displaying Taxi Super sides, back seat covers, Taxi receipts with stunning visual imagery of Sri Lanka's prominent tourism attractions.

The campaign will blend seamlessly onto each city's taxi cabs, using clear branding to promote Sri Lanka as The Gateway to Asia.

The campaign will run for a total of 12 weeks in the UK.

An ideal way to promote a business or project a message to a target city, taxi advertising offers a high-impact approach to effective marketing.

Reinforcing the campaign with interior advertising ensures reach to an even wider demographic by targeting passengers as well as pedestrians and fellow road users.

SLTPB ensured that the use of taxi advertising is a powerful tool for Sri Lanka Tourism Promotion Bureau to drive brand awareness and help project the country as a beautiful tourist destination across the UK's three major cities. As an outdoor advertising format, advertising on taxis allows huge reach to valuable audiences who will be drawn in by this attractive campaign. The UK campaign will create a huge impact with the three chosen locations offering the biggest and wealthiest audiences in the UK.

ColomboPage - Recent 10 Stories
Sri Lankan President instructs officials to get the EU ban on fish exports removed
-- [18 minutes ago]
India will appeal Sri Lankan court's death sentence to five Tamil Nadu drug smugglers
-- [1 hour and 12 minutes ago]
United States to assist Sri Lanka in landslide rescue and relief efforts
-- [7 hours ago]
Commonwealth Secretary-General conveys his solidarity and condolences to Sri Lanka
Tamil Nadu CM condemns Sri Lankan court's 'unjust' conviction, says evidence fabricated
Sri Lankan court sentences 5 Indian and 3 Sri Lankan fishermen to death for heroin trafficking
Sri Lanka's Opposition Leader to visit landslide affected people tomorrow
Sri Lanka Appellate Court rejects the petition against Tamil National Alliance
Ministry of Health to conduct a census on Sri Lanka's psychiatric patients
Sri Lanka Muslim Congress Supreme Council meets to discuss presidential election

Copyright © 2000, 2014 by LankaPage.com (LLC) :
The news and other contents on ColomboPage are copyrighted property of LankaPage.com, LLC. Any unauthorized use of any information on ColomboPage may constitute a violation of copyright laws. You need written permission to reproduce, republish, post, transmit, broadcast or distribute, material from this site from LankaPage.com, LLC. However, news organizations or broadcasters in Sri Lanka may republish the news items in ColomboPage with proper acknowledgment to ColomboPage.