Lankapage Logo Recent Top Stories
Go Home Home Serving the Sri Lankan community globally since 2000
go to

Leading News from Sri Lanka::

* Global mega promotional campaign to boost Sri Lanka tourism development
Fri, Feb 21, 2014, 12:32 am SL Time, ColomboPage News Desk, Sri Lanka.

Feb 20, Colombo: Sri Lanka plans to launch a global mega promotional campaign to boost tourism development in the island as the tourism sector aims to become the largest foreign exchange earner by attracting 2.5 million tourists in year 2016.

Since the end of the war in May 2009, the tourism industry is booming with tourist arrivals reaching over 1.2 million last year.

The number of foreign tourist arrival to the country has increased from 447,939 in 2009 to 1.274 million in 2013 and earnings rose from US $340 million in 2009 to US $1.5 billion in 2013 reflecting an annual average growth of 20-26% during the past five years.

Considering the importance of the tourism industry for the economic development of the country and the direct earnings of US $1.5 billion from foreign tourist arrivals and the recorded domestic activities by 5.2 million domestic tourists in 2013, the government plans to launch a two-year comprehensive promotional campaign to reach the 2.5 million arrival target by 2016.

A proposal made by the Minister of Economic Development, Basil Rajapaksa to implement a comprehensive mega promotional campaign pertaining to tourism, for a period of two years from 2014 and to proceed with the relevant activities received approval from the Cabinet.

ColomboPage - Recent 10 Stories
Indian Army Chief to discuss upgrading Sri Lanka's defense equipment during visit
-- [2 hours ago]
CID records statement from Minister Rajitha Senaratne on Avant Garde Chairman's claims
-- [3 hours ago]
Sri Lanka's power authority earns over Rs. 38 million through raids on power pirates
-- [3 hours ago]
Sri Lanka to introduce a new Education Act in January
-- [3 hours ago]
Sri Lanka seeks to enhance the existing cooperation with Singapore - new envoy
-- [4 hours ago]
Sri Lanka Foreign Minister signs agreement for creation of Commonwealth Trade Finance Fund for Small States
-- [5 hours ago]
Bribery Commission files case against former minister Johnston Fernando
No-confidence motion against Sri Lanka's Finance Minister handed over to parliament
Sri Lanka's tri forces ready to assist police to maintain law and order
British PM meets President Sirisena, offers £6.6 million over three years to help Sri Lanka recover from civil war

Copyright © 2000, 2014 by (LLC) :
The news and other contents on ColomboPage are copyrighted property of, LLC. Any unauthorized use of any information on ColomboPage may constitute a violation of copyright laws. You need written permission to reproduce, republish, post, transmit, broadcast or distribute, material from this site from, LLC. However, news organizations or broadcasters in Sri Lanka may republish the news items in ColomboPage with proper acknowledgment to ColomboPage.