Lankapage Logo Recent Top Stories
CP 13 YEARS
Go Home Home Serving the Sri Lankan community globally since 2000
go to LankaPage.com

Leading News from Sri Lanka::

* Sri Lanka to launch promotions to tap Chinese tourist market
Fri, Jan 4, 2013, 01:15 pm SL Time, ColomboPage News Desk, Sri Lanka.

Jan 04, Colombo: Sri Lanka Minister of Economic Development Basil Rajapaksa told media recently that a number of tourism promotional programs will be implemented this year to target the Chinese tourist market.

Sri Lanka tourism, which has identified the growing tendency of Chinese to travel overseas, has conducted a series of promotional campaigns during the year 2012, targeting those potential visitors.

Sri Lanka Tourism welcomed the arrival of one millionth tourist in year 2012, Ms.Jiang Ying of China, at Bandaranaike International Airport on 30th December 2012.

The Minister told media that 60 million Chinese tourists are expected to travel around the world in 2013.

The island nation, in an attempt to tap the Chinese tourism market recently held a discussion with 14 top Chinese Tourism Agents at the Ministry of Economic Development.

Representatives from 30 leading travel agencies operating in China have visited Sri Lanka during 2012 on an invitation extended by the Sri Lanka Tourism Promotion Bureau to take part in a familiarization tour of the country.

According to Sri Lanka Tourism figures, 22,176 tourists arrived from China during the first eleven months of 2012, an increase of 46.3 percent from a year ago.

The Ministry, expecting to increase the number of arrivals from China to 60,000 by 2013, has launched several promotional campaigns to create awareness about Sri Lanka's tourism attractions among the Chinese travelers.

Among the planned campaigns is the introduction of Special Holiday Packages to the Chinese tourists traveling during the Chinese New Year. Sri Lanka Tourism Promotion Bureau is also planning to conduct a Bus Advertising Campaign to attract the Chinese and will hold a three-day 'Sri Lankan Night' in China to help promote the Island's tourism package.

** Related Story :: Sri Lanka welcomes one millionth tourist in 2012



ColomboPage - Recent 10 Stories
Investment from Europe accounted for 20% of Sri Lanka's FDI last year
-- [2 hours ago]
Sri Lankan Minister to speak on reconciliation in Houston
-- [3 hours ago]
Sri Lankan court extends order suspending deportation of Pakistani refugees
-- [5 hours ago]
Central Bank of Sri Lanka approves 29 consolidation plans of financial institutions
-- [6 hours ago]
MP of Sri Lanka main opposition threatens to cross over to government
-- [6 hours ago]
Sri Lankan court issues injunction against health workers' strike
-- [7 hours ago]
Pakistan, Sri Lanka agree to enhance defense cooperation
-- [8 hours ago]
U.S. support for new hospital in Sri Lanka's former war zone
-- [8 hours ago]
Sri Lanka inflation declines to 3.5 percent in August 2014
-- [9 hours ago]
Sri Lanka Tamil party ready to talk with the government

Copyright © 2000, 2012 by LankaPage.com (LLC) :
The news and other contents on ColomboPage are copyrighted property of LankaPage.com, LLC. Any unauthorized use of any information on ColomboPage may constitute a violation of copyright laws. You need written permission to reproduce, republish, post, transmit, broadcast or distribute, material from this site from LankaPage.com, LLC. However, news organizations or broadcasters in Sri Lanka may republish the news items in ColomboPage with proper acknowledgment to ColomboPage.