Lankapage Logo Recent Top Stories
CP 13 YEARS
Go Home Home Serving the Sri Lankan community globally since 2000
go to LankaPage.com

Leading News from Sri Lanka::

* Sri Lanka to launch promotions to tap Chinese tourist market
Fri, Jan 4, 2013, 01:15 pm SL Time, ColomboPage News Desk, Sri Lanka.

Jan 04, Colombo: Sri Lanka Minister of Economic Development Basil Rajapaksa told media recently that a number of tourism promotional programs will be implemented this year to target the Chinese tourist market.

Sri Lanka tourism, which has identified the growing tendency of Chinese to travel overseas, has conducted a series of promotional campaigns during the year 2012, targeting those potential visitors.

Sri Lanka Tourism welcomed the arrival of one millionth tourist in year 2012, Ms.Jiang Ying of China, at Bandaranaike International Airport on 30th December 2012.

The Minister told media that 60 million Chinese tourists are expected to travel around the world in 2013.

The island nation, in an attempt to tap the Chinese tourism market recently held a discussion with 14 top Chinese Tourism Agents at the Ministry of Economic Development.

Representatives from 30 leading travel agencies operating in China have visited Sri Lanka during 2012 on an invitation extended by the Sri Lanka Tourism Promotion Bureau to take part in a familiarization tour of the country.

According to Sri Lanka Tourism figures, 22,176 tourists arrived from China during the first eleven months of 2012, an increase of 46.3 percent from a year ago.

The Ministry, expecting to increase the number of arrivals from China to 60,000 by 2013, has launched several promotional campaigns to create awareness about Sri Lanka's tourism attractions among the Chinese travelers.

Among the planned campaigns is the introduction of Special Holiday Packages to the Chinese tourists traveling during the Chinese New Year. Sri Lanka Tourism Promotion Bureau is also planning to conduct a Bus Advertising Campaign to attract the Chinese and will hold a three-day 'Sri Lankan Night' in China to help promote the Island's tourism package.

** Related Story :: Sri Lanka welcomes one millionth tourist in 2012



ColomboPage - Recent 10 Stories
Sri Lankan government to implement a five-year program to modernize financial sector
-- [8 hours ago]
Political problems due to religious, ethnic differences cannot be resolved overnight - PM
-- [9 hours ago]
President meets SLFP electoral organizers
Sri Lanka to establish National Commission to address increasing violence against women
Sri Lanka's Commercial Bank ends 2016 as 1st private bank to cross Rs. 1 Trillion in assets
Sri Lankan President instructs Police Chief to take measures to prevent ragging at universities
Sri Lanka President grants Navy Commander six-month service extension
President discusses electricity generation plans with Electricity Board engineers
Global health leaders meet in Sri Lanka to discuss and reset the agenda on Migrant Health
E-government procurement to make Sri Lanka's public service more efficient

Copyright © 2000, 2012 by LankaPage.com (LLC) :
The news and other contents on ColomboPage are copyrighted property of LankaPage.com, LLC. Any unauthorized use of any information on ColomboPage may constitute a violation of copyright laws. You need written permission to reproduce, republish, post, transmit, broadcast or distribute, material from this site from LankaPage.com, LLC. However, news organizations or broadcasters in Sri Lanka may republish the news items in ColomboPage with proper acknowledgment to ColomboPage.