Jan 04, Colombo: Sri Lanka Minister of Economic Development Basil Rajapaksa told media recently that a number of tourism promotional programs will be implemented this year to target the Chinese tourist market.
Sri Lanka tourism, which has identified the growing tendency of Chinese to travel overseas, has conducted a series of promotional campaigns during the year 2012, targeting those potential visitors.
Sri Lanka Tourism welcomed the arrival of one millionth tourist in year 2012, Ms.Jiang Ying of China, at Bandaranaike International Airport on 30th December 2012.
The Minister told media that 60 million Chinese tourists are expected to travel around the world in 2013.
The island nation, in an attempt to tap the Chinese tourism market recently held a discussion with 14 top Chinese Tourism Agents at the Ministry of Economic Development.
Representatives from 30 leading travel agencies operating in China have visited Sri Lanka during 2012 on an invitation extended by the Sri Lanka Tourism Promotion Bureau to take part in a familiarization tour of the country.
According to Sri Lanka Tourism figures, 22,176 tourists arrived from China during the first eleven months of 2012, an increase of 46.3 percent from a year ago.
The Ministry, expecting to increase the number of arrivals from China to 60,000 by 2013, has launched several promotional campaigns to create awareness about Sri Lanka's tourism attractions among the Chinese travelers.
Among the planned campaigns is the introduction of Special Holiday Packages to the Chinese tourists traveling during the Chinese New Year. Sri Lanka Tourism Promotion Bureau is also planning to conduct a Bus Advertising Campaign to attract the Chinese and will hold a three-day 'Sri Lankan Night' in China to help promote the Island's tourism package.