Lankapage Logo Recent Top Stories
CP 13 YEARS
Go Home Home Serving the Sri Lankan community globally since 2000
go to LankaPage.com

Leading News from Sri Lanka::

* Cash strapped Sri Lanka Cricket to earn revenues from stadium properties next year
Wed, Dec 12, 2012, 10:26 pm SL Time, ColomboPage News Desk, Sri Lanka.

Dec 12, Colombo: Sri Lanka Cricket is planning to transform its stadium properties into sustainable revenue generating centers to help the cash-strapped authority to ease its financial difficulties.

The cricketing authority says the move is another step taken towards rebuilding Sri Lanka Cricket (SLC) , not just as a brand but as an entity with a firm competitive advantage.

The SLC has eight stadiums under its management and most of the time only the Hambantota, Pallekele and R. Premadasa in Colombo are used for international matches while the Galle stadium is mostly used for Test matches.

Sri Lanka Cricket has been plagued with serious financial crisis since partially hosting the World Cup in April 2011.

Building two new stadiums in Hambantota and Pallekele and renovating the R. Premadasa in Colombo to host the World Cup matches put the board into about US$ 70 million in debt.

The SLC said it has earned Rs. 163 million during this year through new sponsorships apart from its previous sponsor categories and in addition to the revenues from TV & Radio Rights.

For the first time, the SLC has secured sponsors for IT equipment, Two-Way Handheld Radio sets, and Cricket Equipment etc. the board said in a market review.

A newly elected Executive Committee that took office this year has decided to appoint a fresh faced Marketing Department comprising professionals within the existing SLC cadre and the for the first time the SLC has secured a National Team Sponsor for ICC Events, M/s Homestead, an international real estate company.

The board expects more multi-national companies to invest in Cricket in Sri Lanka and partner a unique brand such as Sri Lanka Cricket in the future.



ColomboPage - Recent 10 Stories
Pakistani national nabbed with heroin worth Rs. 7 million at Sri Lanka's Colombo airport
-- [26 minutes ago]
Sri Lanka to accede to Madrid Protocol by year end
-- [55 minutes ago]
99X Technology ranked among APAC's top 25 Agile Solutions Providers
-- [1 hour and 41 minutes ago]
State Minister of Fisheries pledges support to fishermen affected in the fishing vessel explosion in Hambantota
Meeting held at Defense Ministry to discuss progress on land release in North and East
Petroleum trade union collective calls off strike
Sri Lanka Marxist party supports CPC workers' strike, calls on government to meet their demands
Seven Sri Lankan fishermen released by Indian court sent home
Sri Lankan Navy sailor dies during training in India
Government takes measures to keep Sri Lanka malaria free - Health Minister

Copyright © 2000, 2012 by LankaPage.com (LLC) :
The news and other contents on ColomboPage are copyrighted property of LankaPage.com, LLC. Any unauthorized use of any information on ColomboPage may constitute a violation of copyright laws. You need written permission to reproduce, republish, post, transmit, broadcast or distribute, material from this site from LankaPage.com, LLC. However, news organizations or broadcasters in Sri Lanka may republish the news items in ColomboPage with proper acknowledgment to ColomboPage.