Lankapage Logo Recent Top Stories
CP 13 YEARS
Go Home Home Serving the Sri Lankan community globally since 2000
go to LankaPage.com

Leading News from Sri Lanka::

* Cash strapped Sri Lanka Cricket to earn revenues from stadium properties next year
Wed, Dec 12, 2012, 10:26 pm SL Time, ColomboPage News Desk, Sri Lanka.

Dec 12, Colombo: Sri Lanka Cricket is planning to transform its stadium properties into sustainable revenue generating centers to help the cash-strapped authority to ease its financial difficulties.

The cricketing authority says the move is another step taken towards rebuilding Sri Lanka Cricket (SLC) , not just as a brand but as an entity with a firm competitive advantage.

The SLC has eight stadiums under its management and most of the time only the Hambantota, Pallekele and R. Premadasa in Colombo are used for international matches while the Galle stadium is mostly used for Test matches.

Sri Lanka Cricket has been plagued with serious financial crisis since partially hosting the World Cup in April 2011.

Building two new stadiums in Hambantota and Pallekele and renovating the R. Premadasa in Colombo to host the World Cup matches put the board into about US$ 70 million in debt.

The SLC said it has earned Rs. 163 million during this year through new sponsorships apart from its previous sponsor categories and in addition to the revenues from TV & Radio Rights.

For the first time, the SLC has secured sponsors for IT equipment, Two-Way Handheld Radio sets, and Cricket Equipment etc. the board said in a market review.

A newly elected Executive Committee that took office this year has decided to appoint a fresh faced Marketing Department comprising professionals within the existing SLC cadre and the for the first time the SLC has secured a National Team Sponsor for ICC Events, M/s Homestead, an international real estate company.

The board expects more multi-national companies to invest in Cricket in Sri Lanka and partner a unique brand such as Sri Lanka Cricket in the future.



ColomboPage - Recent 10 Stories
Sri Lanka's migrant workers' organization pledges support to opposition candidate
Sri Lanka ruling party supporters attack UNP rally in Haputale
Landslide warning issued for 4 districts in Sri Lanka
Sri Lankan President says common opposition candidate copied his budget proposals
Two Russian naval ships arrive at Sri Lanka port
Heavy rains in Sri Lanka cause havoc with floods
India to export two warships to Sri Lanka
Sri Lanka Election Commissioner asks employers to grant leave for workers to vote
International Gem, Mineral & Jewellery trade show opens in Sri Lanka
Sri Lanka Police to investigate ruling party minister taking suspects of arson attack away from police custody

Copyright © 2000, 2012 by LankaPage.com (LLC) :
The news and other contents on ColomboPage are copyrighted property of LankaPage.com, LLC. Any unauthorized use of any information on ColomboPage may constitute a violation of copyright laws. You need written permission to reproduce, republish, post, transmit, broadcast or distribute, material from this site from LankaPage.com, LLC. However, news organizations or broadcasters in Sri Lanka may republish the news items in ColomboPage with proper acknowledgment to ColomboPage.