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* Pure Gold Jewellers of Dubai enters Sri Lanka
Tue, Dec 4, 2012, 07:52 pm SL Time, ColomboPage News Desk, Sri Lanka.

Dec 04, Colombo: Dubai-based jewellery maker Pure Gold Jewellers expanding its presence in Asia has made its much anticipated entry into and Sri Lanka.

The jewelry manufacturer and retailer has signed on to open five outlets in Colombo and Kandy and all will be operational within the next few months, according to the company.

The leading jeweler in the Middle East views Sri Lanka as the first step towards its long term plan to establish a strong presence in tourist destinations such as Maldives, Seychelles and Mauritius.

Firoz G. Merchant, Chairman of Pure Gold Group has said that the company will start in Sri Lanka with five stores which will all be fully operational over the next three months. The jeweler eventually plans to open 10 stores in the country.

"Sri Lanka is renowned for its rare and precious stones often sought by Royalty. It is a fascinating country with strong potential for the jewellery industry especially on the back of a thriving tourism sector," Merchant has said.

Pure Gold already has two manufacturing units in India and one in China. The planned retail chain comprises of 30 shops including duty free shops and shopping mall based outlets.

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