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* Sri Lanka Tourism Brings Campaign To New York City
Mon, Mar 1, 2010, 07:51 pm SL Time, ColomboPage News Desk, Sri Lanka.

Mar 01, New York: The Sri Lanka Tourism Promotion Bureau has brought their worldwide 'Destination Sri Lanka' and 'Visit Sri Lanka 2011' campaigns to the New York Times 2010 Travel Show held last weekend at the Jacob K. Javits Convention Center.

Sri Lanka's Permanent Representative to the United Nations Dr. Palitha Kohona inaugurated the event.

"This was a great opportunity for us to showcase the multitude of tourist attractions Sri Lanka has to offer" said Mr. Dillan Ariyawansa, Honorary Director for Sri Lanka Tourism in the USA. "In addition, the NY Times put us as the number one place to go this year."

Despite having everything, and been known to everyone, Sri Lanka had not become the top destination it should have become. Three decades of civil war made many parts of the island inaccessible, dried out the investment dollars, and kept the visitors away. That conflict finally ended last May.

"Things have changed" said Mr. Ariyawansa: "Peace has arrived and everyone is working together. Rebuilding tourism has become a top priority for both the government and the private sector," he added.

To add color, Channa and Upuli dance troupe from Sri Lanka performed as well, showing what an exotic destination Sri Lanka is. Interest in Sri Lanka was apparent with the excited crowds constantly around the booth, whether to pick up brochures or watch the dancers to learn more about the destination.

(Pictures by Sagara Lakmal De Mel)

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