May 27 Colombo: SriLankan Holidays has become one of the most aggressive promoters of sunny Sri Lanka, positioning the island as a must see with a series of irresistible packages in key tourism source markets.

The leisure marketing arm of national carrier SriLankan Airlines hopes to leverage its strengths in key tourism markets like the Middle East, India and the Far East to increase the number of travellers to the island.

Keeping up the momentum, SriLankan Holidays in May launched its new "Island Breaks" offers in the Middle East and India.

It is a part of a series of special promotional offers planned for the Middle East and Indian regions, offering busy travelers to escape their everyday routine with a quick holiday in Sri Lanka and enjoy the little luxuries the island has to offer.